From telling your story to creating a unique selling point, find out what it takes to create a good brand and great business
Tell your story
"Storytelling has to affect you in some way, or why will you care? I guess this moves us from the traditional 'What's in it for them?' question to 'Why should they care?' A subtle difference perhaps but critical.
When you are storytelling, what do you want your stories to be - motivating, exciting, sad? There is no wrong way to tell a story as long as you are telling stories for the audience not talking at them."
- The Marketing Association
Storytelling doesn't have to be just written text.
- A picture paints a thousand words. This includes making infographics to share statistics.
- Have a go at your own videos. A quick video on your cellphone might surprise you.
Our own audiences on our Hutt Valley NZ channels tell us they don't like being sold to. Anything that is advertising falls flat, and we're likely to lose followers. However, we can tell the story of a product or experience by adding emotion, and by making our post emotive, we're likely to get good post reach.
It's also likely that your Facebook audience will react differently to your Instagram audience. Keep an eye on your engagement and try to stay away from posting the same thing across all your channels - though we know it seems like an easy choice!
Creating your brand
Think you've got a good product or service? Make sure you have an equally as good brand. Your name, logo, and slogan all work together in selling your product or service. A strong brand is more recognisable and appeals more to customers.
Create your brand to help attract new customers and clients.
Your unique selling point (USP)
Make sure your product or service has something unique to help differentiate it from the market. Give customers a reason to buy from you and not elsewhere.
A USP does not have to be a revolutionary product like no other. It could set itself aside from the market by being the most reliable, cheapest, best quality, easiest to use, locally made, organic or environmentally friendly etc.
Make your business stand out from the crowd and develop your unique selling point.
Racetech is one of many examples of a local company establishing their brand on a global stage.
Racetech are world leaders when it comes to race seat manufacturing. Their handmade race seats are tested to the highest standards recognised for motorsport globally. Racetech competes with European giants who have been in the game a lot longer, but given the fact they supply the likes of Porsche, Aston Martin, and McLaren, it's clear they've nailed the recipe and built a world-class brand.